Kenya’s tech expo scene is adopting a new face where IT consumers’ experience is placed close to heart to make the sessions more engaging and interactive.
The events have previously been relegated to geeks, with hard-talk sessions and jargons pushing away important stakeholders-the end consumers-who have found such events, ‘boring,’ and ‘selective.’ Event organisers are now infusing gaming tournaments, hackathons and special segments where IT vendors will have limited sale period for highly discounted product prices.
“The idea is to stir public interest in a one of a kind tech event that will no longer be boring but very interactive and engaging,”said Billion Africa Ventures (BAV) managing director Ali Omar.
BAV is organising TechEx Kenya 2015, a tech expo scheduled for July 23 to 25th- and serves to blaze the trail for the current trend that will create a dramatic shift in the country’s tech events scene.
“We believe participants must be glued from day one till the event closes,” said Omar.