Tourism industry pegs hope on Pope With the excitement already building up, Pope Francis’ maiden tour of Kenya has renewed hope for the limping tourism industry to recapture it lost Italian market.
Given the goodwill the Pope has created, the apostolic visit will, apart from bringing in religious tourists, be another big endorsement for the sector.
Hoteliers in Coast said yesterday the visit will help boost confidence in Kenya as a safe destination.
The three-day visit, the Global Entrepreneurship Summit attended by US President Barack Obama and the World Trade Organisation conference in December are high-level events that Kenya hopes will accelerate the interest of investors.
Hoteliers are excited that the visit will renew interest from Italians who have predominantly been visiting and making big investments in Malindi and Kilifi.
The Kenya Tourism Board has its eye set on the Italian market and perhaps the reason for the recent launch of the global tourism campaign dubbed “Make it Kenya” in Milan.
“This visit will again raise Kenya’s profile and is also an endorsement because a leader of such a big following from Catholics across the world coming to Kenya means a lot.
This will help change perceptions in terms of security and safety of visitors,” said Diani Reef Beach Resort and Spa chief executive Titus Kangangi.